Direct Response

Here are three direct response pieces we developed and produced for Bausch & Lomb's Pharmaceuticals division Ocuvite mailings. The brand has reformulated and expanded its family of eye care vitamins several times. Each time, a mailing to current users delivered an important educational message and used store coupons to reward loyalty and encourage trial of new products. The campaign reinforced the connection between the brand and its mature users, mitigating potential confusion and fallout.

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