Strategic Business Documents

            

The most important skill required for business writing of any kind is the ability to sell. Some people are great at face-to-face selling, others turn the telephone into a potent tool. We prefer to do it on paper and on the screen.  Companies of all sizes are using Win/Win selling documents to advance their business objectives. A selling document, by our admittedly broad definition, is any document that promotes those objectives, from a targeted sales proposal to the most elaborate capabilities presentation, promotion advertising or direct mail campaign. Web sites are selling documents, too, or ought to be. Win/Win web development projects go beyond—and sometimes around—high-tech bells and whistles to sell concepts, services and products. 

New Business Presentations
Positioning and promotion exist side by side in a new business presentation. After the meetings and multimedia presentations are over, the Win/Win leave-behind document reinforces the company's credentials and showcases its products, both for meeting attendees and those who must get their information and inspiration secondhand. Case in Point

Direct Response Campaigns
In support of sales promotion initiatives, targeted direct mail campaigns still provide the most bang for the buck. Win/Win campaigns for major marketers combine education, sales incentives and attention-compelling involvement devices.  Representative Samples

Sales and Capabilities Presentations
 Sell sheets are often the only representation of your company a prospective client sees. And, if your capabilities presentation hasn't been updated lately—or doesn't exist at all—you're selling with one hand tied behind your back. Talk to Win/Win about a company position paper or multi-component capabilities presentation that can grow with your company and be customized to present the right face to each prospect. Representative Samples

Instructional material (non-tech)
The concept of user-friendly instruction evolved long before costly software learning curves made it a necessity. Apply the Murphy's Law test to every step: "What would my mother/brother/10-year-old or sister-in-law do here?" Win/Win has been producing instructional materials for years. By anticipating our users' needs, we've been able to make the learning process relatively painless for people in business, industry and the home.

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