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Market Analysis
profiling strengths, weaknesses,
opportunities
Problems Identification
spelling-out obstacles
Promotion Objectives
determining realistic goals
Promotion Strategy
broadly defining how objectives
will be achieved
Promotion Tactics
evaluating alternative techniques
Budget Development
allocating resources
Promotion Concept
creating a competitively unique
idea
Promotion Media
selecting delivery vehicles
R.O.I
comparing promotion cost with
projected profit
Promotion Timetable
establishing milestones and
deadlines
Pre/Post Testing
creating measurement criteria
See how
Win/Win can
provide Creative Execution & Program Management for your
next promotion. And please check out our Tactical
Portfolio to see these tactics in action. |
