Promo Q & A

Is Sales Promotion
appropriate for my company?

Although Sales Promotion was first developed as an arsenal of short-term marketing tactics to move package goods, the number of high-tech companies, business-to-business marketers and service providers that now use promotion tools is expanding geometrically. Need proof? In addition to package goods leaders, Win/Win promotion Clients include companies in business-to-business and service goods categories.

What should I expect
(and not expect) from promotion?
Promotion alone cannot reverse falling sales, overcome poor product performance, create brand image, change negative attitudes, compensate for spotty distribution or an inadequate level of advertising. Promotion programs can, however, gain trial, maintain current customers, increase purchase size and frequency, reinforce advertising and promote trade support. Can we meet your tough promotion marketing challenges? If you view our Tactical Portfolio you'll see what we have done for others.