For years, Mobil considered its sponsorship of the Cotton Bowl Football Classic a strictly public relations activity. When corporate management decided to harness the event to sell Mobil gasoline and Hefty bags and cups, it sought help to develop a promotion.

Mobil and Hefty insisted that the promotion plan also support the nine other companies co-sponsoring the bowl event. After a week of meetings with co-sponsors, the final structure of the promotion evolved - a pre-selected winner sweepstakes with prizes contributed by the major sponsors.

Hefty’s regional FSI kicked it off with cents-off coupons and an in-ad scratch-off game card featuring instant win and collect and win prizes. Additional game pieces were packed inside regionally distributed products and were available at local offices, service stations and automobile showrooms. During the promotion period. Mobil and Hefty experienced a 7% spike in regional sales; other participants reported similar bumps in sales and traffic.

In addition to coordinating programs such as Mobil's, our planning, production and audio-visual design services include sales meetings, customer functions, trade shows, award ceremonies and road shows.